Ontario iGaming
Market Intelligence.
Month-by-month performance data for Ontario's regulated iGaming market, tracked from launch in April 2022 to today. Wagers, GGR, active players, hold rates, and vertical splits across casino, sports betting, and poker.
Source: iGaming Ontario Quarterly Market Reports · Data to February 2026
Market Performance: February 2026
Latest reported month figures from iGaming Ontario's official dataset.
Monthly GGR, April 2022 to February 2026
Full market history of Gross Gaming Revenue since Ontario's regulated market launched.
Wagers, Players & Vertical Mix
Monthly wager volumes, active player trends, and revenue split by vertical.
Monthly Data: Complete History
All available months from April 2022. Updated monthly following iGaming Ontario's official releases.
| Month | GGR ($M) | Wagers ($M) | Players (k) | ARPPA ($) | Hold % | Casino GGR | Betting GGR | Poker GGR |
|---|
Ontario iGaming Intelligence Report
AI-generated market analysis from the Predictively platform, updated automatically from live Ontario iGO data.
Ontario market delivered CA$342.4M GGR in February 2026 with 22.2% YoY growth, but month-over-month contraction of 14.7% signals seasonal or promotional volatility requiring near-term monitoring.
What Is the iGaming Ontario Market Report?
Canada's most detailed public breakdown of Ontario's regulated online gambling market, updated every month as iGaming Ontario publishes new data.
The iGaming Ontario Market Report is the official monthly performance dataset published by iGaming Ontario (iGO), the subsidiary of the Alcohol and Gaming Commission of Ontario (AGCO) that manages the province's regulated private online gambling market. Every figure on this page flows directly from that dataset: the wager volumes, the gross gaming revenue, the active player counts, and the vertical breakdowns across casino, sports betting, and poker.
Ontario launched Canada's first regulated, privately-operated online gambling market on April 4, 2022. Since that date, iGO has published monthly and quarterly market performance reports that give an extraordinary window into the economics of a major iGaming jurisdiction. More granular and more frequent than almost any comparable dataset published anywhere in the world.
This page aggregates every month of that data into one place, updated as each new report is released. Whether you are a bettor trying to understand which books are growing, an operator tracking market trends, a journalist covering the Canadian gambling industry, or an analyst benchmarking Ontario's performance against global peers. This is the primary source you need.
What the Metrics Actually Mean and Why They Matter
iGO's monthly report tracks six core metrics. Here is what each one tells you, why it exists, and how to interpret it correctly.
GGR is the headline figure: the amount the market retained before operational costs. It is not profit. It is revenue before taxes, platform fees, marketing, and staffing. The Ontario GGR hold rate (GGR ÷ total wagers) has historically run between 3.5% and 4.5% depending on sports betting volatility in any given month.
Wager volume is the truest measure of market size and consumer engagement. A month with low GGR but high wagers often means bettors ran hot because sports results went against the books. Wager trends reveal long-run growth even when GGR fluctuates month to month.
iGO counts unique accounts, not sessions or logins. This is the real audience size figure. Ontario's active player base grew from roughly 277,000 in April 2022 to over 1.3 million by early 2026, demonstrating sustained and accelerating market adoption.
ARPPA = monthly GGR ÷ active players. It tells you how much the average player contributes to market revenue each month. ARPPA has grown significantly as player spend per session increases, and is the metric most closely watched by operators when evaluating market value.
The hold rate (also called the win rate or margin) fluctuates significantly in sports betting due to result variance. Casino products typically generate a more stable hold rate. When the hold spikes well above 4.5%, it usually means big favourites covered and parlays failed market-wide.
iGO reports separate GGR figures for Casino & Slots, Sports Betting, and Poker. This is critically important: casino consistently dominates at roughly 75–80% of total GGR, sports betting runs at 18–22%, and poker is a small but stable 1–2%. Understanding this split explains why operators invest so heavily in casino product.
Ontario Sportsbook Market Share: Casino vs Betting vs Poker
The three product verticals tell completely different stories about how Ontario bettors actually spend their money online.
Casino products, primarily online slots, generate the overwhelming majority of Ontario's iGaming revenue. This is consistent with global iGaming markets. Slots produce a predictable, high-frequency hold rate (typically 3–6%) and are the engine of every major operator's revenue model. Ontario's casino vertical has grown steadily every year since launch with minimal month-to-month volatility compared to sports betting.
Sports betting is the most volatile vertical. Wager volumes spike around the NFL playoffs, Stanley Cup, and March Madness, then drop sharply in summer. This is why monthly GGR swings so much even as total market wagers trend upward. The Ontario betting vertical has grown dramatically from launch, driven by the legalization of single-event wagering and aggressive operator marketing across the NHL and NFL.
Poker is the smallest vertical by GGR but represents a uniquely sticky, high-value player segment. Poker rake is structured differently from sports betting or casino. Operators earn on every hand dealt rather than on outcomes, making it one of the most stable revenue streams in the dataset. Ontario poker wager volumes have grown consistently since 2022 as more licensed rooms have come online.
This vertical split has significant implications for Ontario sportsbook market share. An operator that is strong in casino holds a structurally better revenue position than one primarily competing on sports betting lines, simply because casino volume is larger, stickier, and less vulnerable to result variance. When evaluating which books hold the most Ontario market share, casino product depth is the primary driver.
iGaming Ontario Revenue Growth: From Launch to Today
Ontario's regulated market has grown faster than almost any comparable jurisdiction globally. Here is how the key metrics have moved since April 2022.
When Ontario launched in April 2022, it generated $43.9M in GGR in its first month. Impressive for a market cold-start, but modest compared to where it is today. By early 2026, the market is producing over $400M per month, a roughly 10× increase in less than four years. That trajectory puts Ontario comfortably among the largest regulated iGaming markets in the world by revenue per capita.
Several structural factors have driven this growth:
- Operator expansion: The market launched with around 20 licensed operators. That number has grown to 50+ as more international and domestic books obtained iGO licences and built out Canadian-facing products.
- Product maturation: Early Ontario books had limited live betting and restricted parlay builders. By 2024–2025, same-game parlays, enhanced live markets, and cashout features were standard, significantly increasing average session spend.
- NFL legalization effect: Single-event sports betting became legal in Canada in August 2021. By the time Ontario launched its regulated market in April 2022, the NFL season had already demonstrated massive demand. Each subsequent NFL season has pushed October and November to the highest wager months of the year.
- Player base growth: Active players grew from 277,000 in month one to over 1.3 million by early 2026. This represents genuine market expansion, not just migration from grey-market operators to regulated ones, though that shift also contributed meaningfully to early growth.
How to Read the iGO Ontario Performance Data
Monthly GGR figures are only meaningful in context. These are the patterns and signals that matter.
Seasonality is the biggest factor in month-to-month swings
Ontario sports betting wager volumes follow a clear seasonal pattern. September–January (NFL regular season + NHL ramp-up + NBA) are the highest-volume months. April–August are the lowest, with summer being structurally the quietest period. Any year-over-year comparison must account for this seasonality. A June figure that is down from January is not a market contraction, it is simply summer.
Watch wagers more than GGR for long-run trends
GGR is influenced by sports results in any given month. A month where favourites won consistently and parlays paid out will show lower GGR than a month with the same wager volume where results went the other way. For a genuine read on market health and growth direction, total wagers and active player counts are far more reliable long-run indicators than monthly GGR alone.
The hold rate signals result luck, not operator efficiency
Ontario's hold rate (GGR ÷ wagers) typically runs between 3.5% and 4.5%. When it spikes above 4.5%, it almost always means sports betting results were unfavourable to bettors. Big underdogs covered, parlay legs lost on the final game. When it drops below 3.5%, bettors ran hot. Neither situation reflects any change in the underlying book's odds quality or market structure.
ARPPA growth indicates increasing player engagement
Rising ARPPA (Average Revenue Per Player Account) is one of the most important signals in the Ontario dataset. It indicates that the average player is spending more per session, driven by better product, more product verticals per account, and improved retention by operators. Ontario ARPPA has grown substantially since 2022 and is the metric that most strongly supports optimistic long-run revenue projections.
iGaming Ontario Market Data: Frequently Asked Questions
The most common questions about how Ontario's market reporting works and what the data tells us.